Utopia frees up internal resources by outsourcing IT to deeploi

"It's important that we have someone we can trust": Utopia's 2 years success story with deeploi.

May 20, 2025
3
 min read

Overview

• Utopia, a sustainability-focused company helping change consumption patterns, faced challenges with limited internal IT resources.

• The growing team needed a flexible, reliable IT solution that wouldn't burden existing staff.

• deeploi's IT-as-a-Service eliminated the internal IT management overhead while delivering enterprise-grade support that scaled with Utopia's evolving needs.

IT Challenge

As a purpose-driven company focused on sustainability rather than technology, Utopia faced common IT challenges that diverted resources from their core mission.

"Before deeploi, our IT was mainly managed by one internal colleague," explains Selina Daxbacher, HR Manager at Utopia. "He was busy with other responsibilities, and as our team grew, we decided it made sense not to struggle with these IT things internally."

The company needed a solution that would:

• Free up limited internal IT resources.

• Provide reliable support as the team expanded.

• Handle everything from equipment ordering to system access and troubleshooting.

Solution

Utopia chose deeploi in 2023, which had just started operations at the time. "We trusted in a company that's also small because we thought it would be more flexible than other bigger companies — and that's exactly how it turned out," shares Selina. "We didn't find many different offers that covered all the things we wanted, except for deeploi".

Two years later, that decision has proven valuable, with deeploi functioning essentially as Utopia's external IT department.

The implementation centered around three core services:

1. Streamlined onboarding: a simple, platform-based process for ordering equipment and setting up new employees.

2. Responsive support system: a ticket-based approach with multiple communication channels.

3. Comprehensive IT Management: end-to-end handling of IT needs without burdening internal resources.

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The platform’s user-friendly design has been a game-changer for Selina. She appreciates the clarity and transparency it provides. She no longer has to wonder “Did I do it? Did I start it? Did I finish it?” Instead, Selina can easily track the status of tasks, view the dashboard, and see the timelines — all in one place. This level of visibility has made her daily life significantly easier.

Outcome

For Utopia, partnering with deeploi has transformed their IT operations from a potential distraction into a seamless function that supports their sustainability mission.

The HR team now spends just 5-10 minutes on the IT portion of onboarding. "I just ask the employee what they want, then I can order and type in everything through the platform," explains Selina.

When IT issues arise, resolution typically takes 10-20 minutes, with the flexibility to handle urgent matters immediately. This adaptability has been particularly valuable for a company without an extensive internal IT department.

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For Utopia's team, having deeploi feels like "having an internal IT team" without the overhead, allowing them to focus their energy and resources on their vital work of promoting sustainability and conscious consumption worldwide.

About Utopia

Utopia is a digital platform dedicated to promoting sustainable living. It offers practical guidance, news and inspiration on topics ranging from ethical fashion and organic food to green energy and eco-friendly IT. The platform serves as a resource for individuals seeking to adopt more conscious and sustainable lifestyles.

Utopia

2007
Founded
50+ users
Customer Size
Munich
Headquarters
Digital Media
Industry
KEY RESULTS

• Reduced IT onboarding time to just 10 minutes per new hire.

• IT-related issues resolved in under 20 minutes on average.

• Peace of mind: Utopia’s team can focus on their work, knowing IT support is just a ticket or call away.

CUSTOMER STORIES
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"If we haven't been in contact for months, it's because everything is working smoothly. When I do need support, I just reach out, and it's handled. I don't have to think about it anymore.”

Selina Daxbacher, HR Manager

"It's important that we have someone externally that we can trust."

Selina Daxbacher, HR Manager