HOLY Energy cuts onboarding time to 5 minutes

50 smooth onboardings – HOLY scales effortlessly with deeploi.

September 15, 2025
3
 min read

Overview

• Before, manual onboarding and hardware leasing lacked structure and visibility.

• IT questions were handled informally within the team, adding workload to People Operations.

• With deeploi, HOLY Energy now has fast support, structured processes, and a scalable IT setup.

IT challenge

Before deeploi, HOLY’s IT was managed in a patchwork way. IT issues were usually directed to colleagues who were “more tech-savvy”, but there was no dedicated IT structure.

“If someone had an IT question, they went to whoever knew best. It worked, but it added to our workload,” explains Kieu, People Operations Manager at HOLY.

Onboarding was equally manual: every new joiner required individual tool setup across multiple apps. At the same time, hardware was leased via an external provider whose system lacked clarity, which often led to unnecessary leasing costs.

“Communication with them was very difficult, and the way everything was monitored in their system was fairly chaotic. It was not a good overview that we had,” Kieu recalls.

As the team grew, this mix of manual processes and unreliable vendor support became unsustainable. HOLY needed an IT setup that was structured, reliable and ready to scale.

Solution with deeploi

HOLY chose deeploi for its comprehensive approach – combining onboarding, device management, IT support and security.

With deeploi in place, HOLY now benefits from:

Automated onboarding. Adding a new hire in Personio triggers deeploi to handle accounts creation, group assignments in Google Workspace, and hardware allocation.

Streamlined offboarding. When employees leave, deeploi ensures timely device resets, access removal, and reminder emails to guide returns.

Central device management. Every laptop is visible in one place with clear ownership, rental periods and compliance status.

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Built-in security. deeploi takes ownership of complex IT topics. Sensitive data stays protected, and security standards are enforced without adding workload to HOLY’s team.

Reliable IT support. Kieu highlights the solution-oriented mindset, expertise, speed and ease of communication.

Outcome

With deeploi, HOLY has turned IT into a smooth and scalable process:

• Setup for a new hire now takes 5 minutes.

• 50+ employees onboarded without IT delays.

• 15 employees offboarded with secure access removal and device resets.

• IT tasks for People Operations now average just 30 minutes per week.

• Hardware tracking and smart leasing through deeploi’s partner network prevented unnecessary costs.

Most importantly, IT is no longer a distraction:

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About HOLY Energy

HOLY Energy produces powder‑based soft drinks such as energy mixes, iced tea, milkshakes and hydration blends, designed to be mixed with water, offering tasty, low‑sugar alternatives made with natural ingredients and eco‑friendly packaging.

Holy Energy

2020
Founded
120+ users
Customer Size
Berlin
Headquarters
Energy Drinks
Industry
KEY RESULTS

• Onboarding time takes only 5 minutes per new hire.

50+ employees onboarded and 15 offboarded smoothly with no IT delays.

• IT workload for People Operations cut down to ~30 minutes per week.

• Hardware tracking and smart leasing through deeploi’s partner network prevented unnecessary costs.

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"From the start we really liked that through you we could do hardware, the security aspect of it, but also just have a database of all the devices currently in use. That was really what drew us."

Kieu Pham, People Operations Manager

"deeploi relieves a lot of mental workload as well as obviously physical… It protects my time, and I don’t have to be an IT expert."

Kieu Pham, People Operations Manager